Liftoff Partner Spotlight: PromoPilot ft. Eric Granata
- Alyssa Alford
- Feb 7
- 4 min read
Here at Liftoff, we pride ourselves on our relationships with our incredible partners and subscribers. This week, we’d like to shine the spotlight on a valuable Liftoff partner—PromoPilot! We sat down with Eric Granata, founder of PromoPilot, a company dedicated to transforming the promotional products and print industries through no-code automation consultation. By helping businesses streamline workflows and maximize their existing software, PromoPilot is making technology more accessible and efficient. We’re excited to learn more about how they’re driving innovation in this space!
“Hi! My name is Eric Granata, and after spending 13 years on the distributor side of the print and promo industry, I’ve founded PromoPilot, where I provide technology and automation consulting to the industry I love.”
Get to learn more about Eric and his mission through PromoPilot in this exclusive interview.
Team Liftoff: How do you work with the Liftoff platform?
Eric: A lot of my current work with Liftoff is focused on helping distributors maximize their investment by showing them how to automate processes and enhancing the functionality of Liftoff by leveraging their Zapier integration.
Team Liftoff: What Liftoff feature do you rely on the most? What’s your favorite?
Eric: The feature I rely on most is Liftoff’s nearly headless API. But my favorite feature has to be its support for web-to-print workflows. I’m a big fan of the print medium and how valuable of a category it can be for distributors and their clients. For distributors who are interested in selling print solutions, Liftoff is a great option.
Team Liftoff: Where did PromoPilot get its start?
Eric: PromoPilot is a little baby bird of a company at less than a year old. I work from our dining room with my office mate and PromoPilot mascot, Tota, the Indian Ringneck parrot. Fun fact—“Tota” is Hindi for parrot.
Team Liftoff: How has PromoPilot evolved over time?
Eric: It’s amazing how much evolution can happen in less than a year! When I started PromoPilot, I thought my customer base would be limited to smaller distributorships who are just beginning to feel growing pains. But I work with all sizes!
Team Liftoff: What key industries or businesses do you serve?
Eric: I mostly serve print and promo distributors, but I’ve talked to a number of suppliers as well.
Team Liftoff: Do you offer any customization or flexible solutions for clients?
Eric: Every solution we build is built to specifically meet the needs of our clients.
Team Liftoff: What’s your personal favorite aspect of PromoPilot?
Eric: I love how accessible no-code automation is and how it can empower anyone to save time and elevate their work. It’s a transformative skill to have and I’m happy to share it with my print and promo pals.
Team Liftoff: What sets you apart from your competitors?
Eric: As far as I know, PromoPilot is the only Certified Zapier Expert focused exclusively on the print and promo business. Having come from the distributor side, I know the tech and processes involved, and I think that gives me an edge.
Team Liftoff: Do you have any exciting plans for the future?
Eric: Oh, man. I’m considering producing more content for industry technologists. Maybe a podcast. Maybe a community. Shoot—did I just commit myself?
Team Liftoff: What are your long term goals?
Eric: My long-term goal is to help distributors understand that with no-code solutions like Zapier, they can accomplish a lot, without needing to be a programmer. If one day, every distributor has their own in-house no-code operator and I can be a part of that evolution, I’ll be a happy camper.
Team Liftoff: Speaking of Zapier, what’s a standout example of how you’ve used Zapier to solve a challenge or improve efficiency?
Eric: One of my favorite use-cases for automation with Zapier is actually Liftoff related! As a B2B focused e-commerce platform, a feature for customer-purchasable online store gift cards has not been a priority. But with the right product configuration and Zapier, you can build such a feature yourself! I like this sort of project because we’re not just automating a process, we’re extending the functionality of the platform.
Team Liftoff: Have you had any strategic partnerships that have helped your business grow?
Eric: Yes! As distributors grow and begin to attract clients in enterprise, they can run into questions about security and data compliance. It can be nerve wracking to navigate those conversations. I recently formed a channel partnership with a company that has already helped a couple of distributors with penetration testing and SOC compliance goals.
Team Liftoff: What are your biggest challenges within your industry?
Eric: One challenge that I run into frequently is the amount of product data that we have to gather and massage before uploading it to stores. I imagine there are a few of us noodling on how to solve that.
Team Liftoff: What advice would you give businesses considering PromoPilot?
Eric: When it comes to process automation and evaluating your technology stack, you are never too small to start optimizing. Start now while the ship is still relatively easy to turn.
Team Liftoff: What’s your favorite tech product at the moment?
Eric: Not sure if it’s applicable, but I’m a fan of the microchip that I had injected into my hand during quarantine. 🤣 More info and pics at https://www.ericgranata.com/nfc-chip
Team Liftoff: Do you have any parting thoughts for your audience?
Eric: No-code automation and tools like Zapier make it easy to automate and integrate the tools you love. If you like a puzzle, you might even find it to be fun! You can do it! If you get stuck or need a helping wing, PromoPilot is here for you. 😊
Don’t miss out!
PromoPilot is making automation more accessible than ever, helping businesses in the print and promo industries optimize their workflows and maximize efficiency. With Eric Granata leading the charge, the future of no-code automation looks bright. If you’re ready to take your business to the next level, check out PromoPilot today!
