Product Customization in Liftoff

Liftoff’s web-to-print capabilities are one of the forefront features of the platform. Print, promo, and apparel can be customized with ease, allowing businesses to create branded products quickly and efficiently.

With intuitive design tools and real-time proofing, users can see instant previews and make adjustments on the fly, streamlining the entire process. Whether you need promotional merchandise or custom apparel, Liftoff simplifies every step from design to delivery.

Real-time proofing: instant previews, faster production

Select colors, upload images and branding, or change font styles and sizes to experience our real-time proofing!

Add personal details like names and custom text
Upload or select images to personalize their design
Customize and preview their web-to-print product instantly
Ensure accurate printing—our system automatically formats designs into a print-ready file for your chosen vendor.

While the user customizes their product, we create the design in the background to ensure that everything is printed in the right size so the color fills properly in the final cut.

An example of Liftoff's product customization from a customer's point of view. Text:
"Step 1 - Customize
First and Last Name: John Doe
Save and Finish
An updated preview of your product is shown to the right. Please review it carefully before continuing.
By checking this box, I certify that I have reviewed my customizations and confirm them to be accurate."

The result of the example form filled in above. A black button up shirt with "John Doe" written on the stitched nametag.

The image above showcases a basic text field customization, where a user inputs their first and last name, which then appears on the product preview in real time (on right), maintaining alignment and consistency. This is just one of many customization options available in Liftoff.

While this example highlights a simple text box, Liftoff supports dozens of input types, thousands of configuration possibilities, and nearly limitless opportunities for advanced custom product templates.

For complex needs, Liftoff’s Professional Services Team can develop custom scripts and automation to streamline workflows, enforce business rules, and expand functionality—ensuring a fast, seamless customization experience.

With Liftoff’s real-time proofing, users can:

Add personal details like names and custom text
Upload or select images to personalize their design
Customize and preview their web-to-print product instantly
Ensure accurate printing—our system automatically formats designs into a print-ready file for your chosen vendor.

Before adding a customized product to the cart, customers are seamlessly guided to create and approve their own proof, ensuring 100% accuracy before production. This eliminates manual artwork mockups, reduces back-and-forth approvals, and accelerates order fulfillment, getting your custom products to print faster than ever!

Boost efficiency with smart reordering tools

Liftoff provides several powerful tools to make configuring and reordering customized products effortless. Whether you’re placing a repeat order, creating multiple similar products, or managing large-scale personalization with bulk ordering, our platform helps you save time and ensure accuracy with the following features:

Saved configurations: fast reordering with one click

For repeat orders, Liftoff allows users to save product configurations, eliminating the need to manually re-enter details each time. Simply apply a saved configuration at checkout, ensuring consistency across your branded products while making reordering fast and seamless.

Copy configurations: customize multiple products with ease

Need to create multiple similar products? Copy configurations lets you replicate key settings across different products in your cart. Instead of filling out every field manually, you can select a product’s details to copy, allowing for quick adjustments without starting from scratch.

By allowing your customers to save and copy their configurations, Liftoff makes it easy to scale your brand management efforts while maintaining accuracy and efficiency—whether they’re ordering a single product or placing a bulk order of customized items.

Scalable Customization Options

Liftoff provides a robust set of input controls to support everything from simple text entries to advanced, data-driven product customization, ensuring accuracy and ease of use:

Checkbox List: Allow users to select multiple items from a pre-defined list.
Color Picker: Choose a PMS or Hex color for precise brand consistency.
Date Picker: Select a date from a calendar with customizable date/time formatting.
Crop Tool: Upload or select an image and resize/crop it with a drag-and-drop interface, ensuring a perfect fit within the design.
Record Select: Pull data from a dynamic, records-based data source to personalize content.
Select Box: Let users choose a value from a dropdown menu.
File/Image Upload: Upload images, logos, or documents with ease.
Data Upload: Ideal for mailers and bulk orders, this tool allows users to upload a spreadsheet of names, addresses, or other details, automatically populating fields to save time and ensure accuracy.
Text Field: A simple way to collect custom text-based input for names, messages, or other details. You can also manipulate the output, such as formatting a phone number entered as "123-456-7890" to automatically appear as "(123) 456-7890," ensuring brand consistency.
Invisible & Static Controls: Invisible fields remain unseen by users but auto-populate based on role, location, or other settings. Static fields lock in a value, preventing modifications to maintain accuracy.
Style Options: Let customers choose fonts and apply bold, italic, or underline styling to their text.
Update Preview: Control how and when the proofing preview is displayed for the user.
Disable Proof Link: Turn off automatic proofing for products where real-time previews are unnecessary.
Conditional Logic: Automate customization with if/then rules that adjust fields based on user input. Show/hide options, auto-fill fields, enforce rules, and modify designs dynamically for a smoother, error-free experience.

Unlock the Full Power of Liftoff Customization!

Current customers - need a new Pageflex template or a custom product setup? Our team is ready to bring your vision to life—just let us know what you need! Contact your account manager for more information.

New here? See Liftoff in action! Request a personalized demo to explore how our web-to-print customization can streamline your workflow and elevate your brand.