In this overview, we'll explain what the AI Automation Spectrum is, how it relates to automation, and how Liftoff and Zapier can work together throughout the AI Automation Spectrum. 

As 2026 begins and we look forward towards our plans and goals for the new year, we also reflect on our growth and accomplishments throughout 2025.

Print's not dead... as a promo distributor, you can expand your business and become the one-stop shop for clients, stabilize revenue, and reduce risk during promo and apparel sales slumps.

With the right management, your business can handle returns smoothly and even utilize them to build your business. Here's how.

A sale isn’t over when someone clicks “buy now.” In fact, what happens after that click often determines whether you’ve gained a one-time customer or a new regular. While the checkout process is important, businesses should ensure they’re putting equal energy into the following steps. 

There’s one big problem: that data is often scattered across different systems, departments, and platforms, making it difficult to access and use effectively. This challenge is known as a data silo.

Coworking can be a challenge, but with the right team effort, the results can be rewarding. We asked Team Liftoff how they work together across screens, and they came back with some incredible examples of teamwork and shoutouts for coworkers that stood out in a time of need ...

The window for leading the movement in sustainability is closing; the earlier you ease into environmentally friendly practices, the quicker you gain a competitive edge over those who haven’t. The distributors who will dominate sustainable print markets are those taking action now, building their supplier relationships, developing internal expertise, and creating client education programs that showcase circular design as a strategy with value for the business and the environme

With Liftoff Commerce's new Business Intelligence Suite, powered by Zoho, you can interact with your data on a whole new level! Learn more.

Update on the Pixelle Specialty Solutions Chillicothe paper mill shutdown

Learn more about website accessibility, why it's important, and how to ensure your site is set up for success!

Tuesday, Pixelle Specialty Solutions announced the closure of their Chillicothe, Ohio paper mill after 215 years in business.  The value of this mill cannot be undersold; throughout the years, it has become one of the largest paper mills in North America, supplying bond and other critical substrate materials to print manufacturers, and providing thousands of jobs to generations of the small town of Chillicothe.  As a pillar of the community, many locals wonder what comes next

Learn more about Liftoff Commerce's product customization features, powered by Pageflex.

Liftoff Commerce's partner PromoPilot is reshaping the industry, providing vital consultation services on no-code automation technology.

Artificial Intelligence is revolutionizing marketing like never before, unlocking new levels of efficiency, personalization, and data-driven insights. No matter your industry, AI offers game-changing opportunities to elevate your marketing strategies. Ready to supercharge your campaigns? Here are six groundbreaking ways AI is transforming marketing, along with powerful tools to help you achieve your goals! Content creation and optimization AI can generate and refine marketing

Are you ready for the biggest print, promo, and apparel industry event of the year? Join us at the 2025 PPAI Expo!

A letter from Liftoff president Andrew Alford reflects on the progress we've made over the past year.

If you’re a B2B supplier or distributor gearing up for Black Friday, you need a solid game plan. Here are a few tips to strategize.

Is the legal cannabis industry the next major opportunity for print, promo, and apparel companies?

In this employee spotlight, get to know Van Vistal, one of our incredible Account Managers!